If you love independent labels then visit The Welsh Collective…

Clare Johns (of Fashion Brand https://www.clarejohnslabel.com) has recently opened a gorgeous Boutique in Narberth, Pembrokeshire.

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The woman behind Clare Johns Label

Clare Johns established her own luxury fashion label in 2015.  Fuelled by her passion for style, design and her countryside lifestyle.

The Welsh Collective offers fresh independent labels to buy from, whilst also a great place to stop for a coffee and some of their homemade treats on offer!

I have collaborated with Clare many times over the years on different projects, her collection was featured on the catwalk at the last Jaxxon House Fashion Show here

What sparked your interest in Fashion?

My love of fashion came from watching my nan sewing clothes on her old singer machine, she became blind and was never able to show me how to sew but ever since then, I have always wanted to be a fashion designer

Did you go to University or are you self taught?

I went to university to study Fashion Design although most of my skills are self taught or learnt from experienced professionals and also trial and error.

How has your work evolved since you started your own label?

My first collection started with a neutral organic palette, I initially just wanted to work with the two natural colours using white and coloured wool.  I’ve since decided to introduce other complimentary fabrics and colours.

What advice can you give to any aspiring Designers?

Advice I would give to aspiring designers is to gain as many production skills, marketing and business knowledge even if you are going to study a Degree as you WILL need these skills too and these areas often aren’t covered enough.  Also get as many internships in successful fashion houses, start from the bottom and work your way up. Learn from other designers as a mentor is gold dust!

What obstacles have you faced since opening your Boutique?

I came across many obstacles opening my Boutique but the main one was time, we had to work 3 months solid 7 days a week for 14 hours daily!  I struggled splitting my time being a mum and running a farm also.  I have to be very organised and plan ahead and I’m lucky I have a fantastic husband who supports my decisions.

What are you fascinated by at the moment and how does it influence your work?

I’m obsessed with trying to source and use British Companies to create my collections even if it does cost more money.  I want to support British Companies and give them my custom.  Some skills are a dying trade which is really sad.

Can you list your 3 career highlights of 2017? 

Having my collection featured at London Fashion Week

Opening our Boutique

Exhibiting with the Wool Campaign in London.

How would you describe your brand in one sentence? 

Style from Farm to Hanger.

visit narberth

visit narberth

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To see my last Fashion and Style post click here

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Great to see Welsh designers/brands being given some attention! Such talent here in Wales. Keep up the great content!


Hi Emma!
Thanks for your supportive comment! There are so many talented Welsh Designers and Brands out there I love getting to know the story behind them! xx

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